Santa Claus Ain’t Coming to Town

The Sidewalk Santa Parade comes to an end after more than 100 years.

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John Minchillo / AP

Charity workers dressed as Santa Claus walk up Fifth Avenue in New York during the Volunteers of America annual Sidewalk Santa Parade to raise money for holiday food for needy residents.

After more than 100 years, volunteer Santas have decided to call it quits.

Volunteers of America announced the cancellation of the Sidewalk Santa Parade, in which volunteers dressed as Old Saint Nick marched up Fifth Avenue in New York to raise money for the Hope & Heart food voucher program since 1902.

Why? According to a statement Monday, the organization wants to find other ways to raise money that  “do not rely on placing suited Sidewalk Santas out in the cold.” Those include online fundraising and giving by private donors.