Battleland

Commemorating Memorial Day

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Sgt. Jose Torres Jr. / U.S. Army

Ready for Memorial Day, Arlington National Cemetery.

Battleland has always appreciated print advertising…after all, it has put food on its table for nearly four decades.

But there is just something a little off when the only full-page advertisements in the front section of the Memorial Day edition of the Washington Post are from Boeing, Lockheed Martin and Northrop Grumman, in honor of those who made the ultimate sacrifice.

Boeing was the Pentagon’s second-biggest contractor last year, earning $31.4 billion, according to this accounting. Lockmart was No. 1, at $35.7 billion. Northrop was third, at $28 billion. This single-channel symbiosis distorts the relationship between an army and the people who support it…and can lead to cases like this.

“We the people,” Lockheed’s ad reads as its C-130 flies over an American flag, “are eternally grateful.”

Be easier to believe that if the ads were from Apple, Chevrolet and McDonald’s.